Frequently Asked Questions
Everything you need to know about our frozen food products, storage guidelines, and serving suggestions - all in one place.
Your Questions,
Answered
Here are answers to our most frequently asked questions about our frozen food products, storage guidelines, and serving suggestions.
In recent years, growing consumer awareness, the widespread use of deep freezers, and the expansion of major supermarket chains have significantly boosted demand for frozen foods. Combined with greater product variety and the convenience of quick heating, thawing, and microwave preparation, frozen options have become a seamless fit for modern everyday life.
Frozen foods originally developed as a method to preserve raw ingredients at low temperatures. Over time, this evolved to include a wide range of ready-to-eat products designed for convenient individual consumption. Freezing preserves food by converting its moisture content into ice crystals, effectively preventing physical, chemical, and microbiological spoilage.
This preservation method stops or drastically slows down changes in the food's composition, texture, appearance, and flavor, allowing it to stay fresh for extended periods. When this process is carried out rapidly, nutrient loss is kept to an absolute minimum.
The core principle of food preservation is safeguarding a product's fresh-harvest qualities while preventing spoilage. Delivering food in its most convenient, ready-to-use form, frozen products are preserved in the healthiest way possible—making them an ideal choice in today's health-conscious world.
Unfrozen, off-the-shelf products often rely on chemical additives and preservatives to extend their shelf life. Because frozen foods require no such additives, they offer a cleaner, healthier alternative - delivering natural goodness straight to your dining table.
Broadly defined, the cold chain refers to the continuous temperature-controlled environment required to preserve a food's flavor, aroma, and natural characteristics until consumption. In the frozen food sector, maintaining this chain is critical. After products are flash-frozen at −42°C (−43.6°F), they must be stored and transported within a strict cold chain held at −18°C (0°F) or below throughout every stage of distribution.
A single break in this chain degrades product quality, compromises taste and texture, and poses serious health risks. When purchasing frozen foods, always select packages that are completely firm and rock-hard. Avoid products with visible ice crystals inside or on the packaging; this clear indicator of a broken cold chain means the product thawed and refroze, creating a potential risk for foodborne illness.
We recommend making frozen items the final stop on your shopping trip. Picking up frozen products right before heading to the checkout is critical to keeping the cold chain intact until you reach home.
We advise transporting your purchased frozen goods in a thermal insulated bag or alongside ice packs whenever possible. Especially during summer months or longer commutes, this habit plays a crucial role in safeguarding product quality.
Once you arrive home, transfer your frozen products into your deep freezer without delay - ideally within 15 to 20 minutes. Refreezing a product that has already begun to thaw is strictly not recommended.
The shelf life of frozen food products varies depending on the product category and storage conditions. When continuously stored at −18°C (0°F) or below, our products generally maintain a shelf life of 12 to 24 months.
The production date and expiration date are clearly printed on every package. These dates remain valid provided the product has been continuously stored in accordance with proper cold-chain conditions.
To preserve maximum product quality in residential deep freezers (typically maintained at −18°C / 0°F), we recommend keeping items in their original, unopened packaging and avoiding exposure to temperature fluctuations.
When a frozen product thaws, the ice crystals melt back into water molecules. This process ruptures the food's cellular structure and creates an ideal environment for microorganisms to rapidly multiply.
Refreezing a thawed product is strictly not recommended. During refreezing, large ice crystals form that destroy the food's natural texture, leading to significant loss of flavor and nutrients. More importantly, microorganisms that begin multiplying during the thawing process survive refreezing, posing serious risks of foodborne illness upon subsequent use.
For these reasons, we recommend cooking and consuming thawed products as soon as possible.
The vast majority of our frozen products can be cooked straight from frozen without any prior thawing. This not only saves valuable time, but also best preserves the product's natural freshness, crispness, and texture.
Recommended cooking methods, times, and temperatures are detailed on every package. You will find specific instructions on the packaging for preparing your meal using an oven, stovetop, microwave, or air fryer.
As a general rule, preheating your oven, using medium heat when pan-frying, and spacing items so they do not stick together yield the best results. Because instructions vary by product, we recommend following the specific directions printed on each package for optimal cooking.
For best results, our frozen cookies should be placed directly from the freezer into the oven without thawing. Thawed cookie dough loses its shape and fails to achieve the desired chewy texture.
Preheat your oven to 160°C (320°F) and line a baking sheet with parchment paper. Arrange the cookies on the sheet, making sure to leave enough space between them, as they will spread during baking.
While baking times vary by product, they generally range from 14 to 18 minutes. Remove the cookies from the oven when the edges are lightly golden brown - the centers may still look slightly soft, but they will firm up to an ideal texture as they cool.
Avoiding unnecessary opening of the oven door during baking prevents temperature fluctuations and ensures even baking. Always prioritize the product-specific instructions printed on the package for the best results.